As warmer weather arrives, many business owners experience slower months. They often take holidays and spend less time on work-related activities. Also, there are fewer tradeshows and conferences where entrepreneurs can connect. However, summer networking offers unique opportunities to make connections and build your business.

Of course, as a business owner, you should always look for the chance to promote your business. My advice on better networking has many tips on organizing and consolidating your contacts, planning meetings, and establishing a networking schedule. However, avoid going too far – especially at informal events like backyard barbeques. Nobody likes the person who is “all-business, all the time,” reciting an elevator pitch and handing out business cards immediately to everyone at the party. Remember, the summer is when people are relaxing and taking a break.

Instead, prepare some non-controversial, non-work-related conversation topics to discuss with people at the event. And work on your listening skills. Allowing the other person to speak more will make them feel great about the conversation. Then, you will learn more about them and can build a meaningful relationship.

Understand the Expectations

Whether you’re attending a meet-up event at a local pub-patio or a co-worker’s backyard barbeque, it is essential to understand the expectations. For example, you might need to buy drinks, appetizers, or dinner at a pub. Your co-worker’s barbeque invitation might say potluck or  BYOM (bring your own meat). If you have special dietary requirements, consider bringing a meal for yourself. If it’s at a restaurant, contact them beforehand to check their menu options. Whatever the situation, ask questions to get clarification and prepare before you go.

Dress Appropriately

You don’t (necessarily) need to wear your power suit to a summer networking event. On the other hand, you don’t want to wear anything too revealing either. Opt for lightweight knee-length shorts/skirt and a shirt that covers your entire top. Take along a sweater or blazer as temperatures drop when the sun goes down, and you might feel chilly.

Wear appropriate footwear. You can’t walk along the beach in heels and might not be allowed into some venues wearing sneakers or sandals. If in doubt, ask the host or bring an extra pair of shoes just in case.

Don’t Get Drunk (or High)

“Don’t get drunk!” might be one of the first rules of networking. I mention it because in the summer, many venues offer complimentary alcoholic beverages, and because the atmosphere is relaxed, our self-control may slip. And speaking of slipping, having too many drinks while wearing sandals can be dangerous. Choose a delicious non-alcoholic mocktail instead.

Many summer networking events are outdoors where smoking (tobacco and cannabis) is permitted. Business networking events are not the place to experiment with a new substance. Again, like with alcohol, know your limits and stay professional.

Advice for Outdoor Networking Events

Tune in to The Weather Network before the event. Then, you’ll know whether to take sunscreen, an umbrella, or both. Depending on the location, you might want to take insect repellant (mosquitoes, ticks, etc.) and a battery pack to charge your phone. Also, if you’re heading out of the city, check your provider’s cell coverage of the area.

Summer networking can be an excellent opportunity to create new connections and build relationships, especially when you follow up with contacts after the event. Enjoy the lovely weather while expanding your professional network.

Image by McKinsey on rawpixel.